BRANDING, EMERGING MARKETS
The team (3 smart young entrepreneurs) came to Y5 to create a brand for their new cannabis production facility. We were asked to help them find a name for their brand that related to the cannabis market and would be an easy trademark. They were also looking for help to create a professional pitch deck for presenting to potential investors at numerous events.
The first step was to settle on a unique and impactful name for their brand. Working with our Trademarking partner, we established the name XERVA which is Portuguese for GRASS. This is relevant as the CEO of the business is of Portuguese descent.
The Trademarking process was set in motion and the Y5 Creative team began researching and developing the brand identity.
The result is a classy and modern brand that exudes confidence and is designed to attract the attention of potential investors.