You may think that if you provide great services and products that is enough to generate a strong, and loyal customer base. However, these days it’s not.
If you want to compete with other companies in your industry you are going to have to set yourself apart from the crowd in order to gain the attention of your target audience.
How do you foster that kind of brand awareness? With strong branding, of course!
Your branding is the greatest tool you have at your disposal to draw positive attention to your products. Here’s how:
1 Brand Recognition
Remember how you used cue cards in high school to memorize facts or vocab before a test? Your prospects need something consistent to associate you with. The more people come to identify you with your logo, the more familiar they become with your brand. It’s the power of repetition, and it’s powerful.
2 Brand Engagement
We all have competition in our industries, the question is how to stand out. Branding. You need to convince consumers to purchase your product or services instead of someone else’s and the way to do this when you can’t be there every single time to convince someone with your pitch, your branding is your opportunity to do just that.
It’s what sets you apart from the competition and distinguishes you as a brand that is proud of itself and its products.
3 Brand Ambassadors
As you deliver on the great services and products your branding promotes, you create brand legitimacy and trust among your customers, which leads to the generations of brand ambassadors – people who love your product and will recommend you to their friends and family because they believe you are the best.
The values that convince your prospects to buy your product are what your branding promises, and the reason they become loyal customers.
4 Brand Personality
Strong Branding should convey the kind of business you are – playful or serious, eco-friendly, creative, dependable. Every detail comes together, like an outfit, to portray who your business is. This is kind of a short-cut for people to be drawn to which brand suits their needs as a consumer.
5 Brand Messaging
You’re likely not a one-man show. You have employees and co-workers, and various people who will be representing your brand at some point or another whether at a networking event, or in-office. Even if you are a one-man show it can be difficult to keep the message the same.
Branding builds a system of messaging, drawn from the personality of the brand, that keeps everyone on the same page – so that the business card and social media post have the same tone and the same language. Consistent brand messaging is key in maintaining brand legitimacy.